A gentle yet powerful natural laundry detergent made with biotechnology from Thai fruits. Pineapple’s mild natural acids combined with soapberry and effective microorganisms remove stains and musty odours without damaging fabrics, leaving clothes soft and fresh. No fabric softener required.

Ingredients & Active Components:
Water, soapberry (natural surfactant), pineapple (mild acidic cleansing), kaffir lime (deodorising), brown sugar, effective microorganisms.

Hug Organic home-cleaning products are plant-based, biotechnology-driven cleaners made from Thai fruit extracts and upcycled fruit waste. Designed to be effective yet gentle on people, surfaces and the environment, the range is biodegradable, cruelty-free and vegan. Each product uses natural microorganisms and traditional Thai botanicals to clean, deodorise and protect while reducing impact on waterways and waste streams. Printed with soy ink and packaged in recyclable containers to support a more sustainable household routine.

A plant-based laundry soap that lifts stains from fabric fibres while respecting skin and the environment. Pineapple enzymes break down odours and stains, soapberry creates a soft cleansing foam, star fruit and kaffir lime brighten fabrics naturally, and litsea glutinosa, elephant apple, and entada phaseoloides provide mild antibacterial support. Probiotic microorganisms prevent damp odours and support drainage health.

Removes stains, deodorises and nourishes fabric fibres with natural polyphenols. Prevents damp odours even when drying in shade thanks to photosynthetic microorganisms. Low-foam formula saves water and is gentle on skin.

Ma Deluxe blends Thai-grown fruits, herbs and probiotics with natural cleaning agents to create safe, low-impact products for home and personal care. Each formula is free from parabens, SLS/SLES and harsh chemicals, while supporting Community Supported Agriculture (CSA) and local organic farmers. Certified under the Participatory Guarantee System (PGS) – TOAF Organic, Ma Deluxe products not only care for your home and body but also contribute to healthier waterways and communities.

PLEASE NOTE THAT THE SOAP DISH AND SOAP BRUSH ARE SOLD SEPARATELY - THE PICTURE IS FOR ILLUSTRATION PURPOSES ONLY.

Price is based on weight, so you only pay for the amount you need. Available in two different sizes. 

This robust soap block, made entirely from pure coconut oil, is specially formulated for heavy-duty cleaning and degreasing. Coconut oil soap is highly effective because it creates a rich, dense lather that cuts through tough grime and grease, making it ideal for household tasks like scrubbing pots, pans, and surfaces. However, its powerful cleansing action also makes it less suitable for use on the skin, as it can strip away natural oils, leading to dryness.

Beyond its cleaning prowess, this soap is an environmentally friendly alternative to synthetic detergents. Unlike commercial detergents, which often contain harsh chemicals and non-biodegradable ingredients, our coconut oil soap is biodegradable and free from harmful additives. This means it breaks down naturally without leaving harmful residues, reducing your ecological footprint.

For the best experience, keep the bar dry between uses and store it in a well-ventilated soap dish. Please note that the soap dish and brush are sold separately—the picture is for illustration purposes only.

Ingredients: Acqua, Cocos Nucifera (coconut)  oil,  sodium hydroxide, citric acid 

The original SuperBee Hexawash is an organic, vegan, zero-waste laundry detergent substitute that harnesses magnesium to clean clothes naturally. It’s fragrance-free, hypoallergenic, and safe for sensitive skin. One pouch lasts up to 300 washes, making it one of the most cost-effective and eco-friendly ways to wash your clothes.

All SuperBee laundry products are handmade using certified organic materials and natural ingredients, designed to replace single-use plastics and harsh chemicals in your home. Durable, biodegradable and ethically produced in Northern Thailand, they’re practical, effective and planet-friendly — making it easy for you to live a low-waste lifestyle while caring for your clothes and the environment.

Key features:
-Organic laundry detergent substitute
-Lasts for an incredible 300 washes
-100% organic, vegan and cruelty free
-Non-toxic, hypoallergenic and suitable for sensitive skin
-100% biodegradable and home compostable
-Plastic and silicone-free

A concentrated solution that removes dirt, stains, and odours from clothes and linens, while maintaining the delicacy of the items washed without the need for fabric softener.The solution is suitable for both machine and hand washing, and can be used on both colour and white laundry loads. Washed items will have a natural and neutral smell, and will not irritate the skin.

Suitable for:
Hand-washing and Machine-washing
Delicate Fabrics
Stain Remover

100% plant-based ingredients: We rely on pineapples and citrus fruits for their anti-oxidant enzymes, which enable them to function as a natural degreaser and deodoriser.

No synthetic foaming agents: Instead of using SLS, ALS, or other synthetic foaming agents, we use naturally-occurring saponin found in soap nuts as a surfactant.

Fermentation: To extract beneficial elements from our plant-based ingredients and extend the product’s shelf-life without chemical preservatives like parabens, our products are fermented.

Ingredients:
Soapnut (spindus emarginatus), Kaffir Lime (citrus hystrix), Galanga (alpinia officinarum), Pineapple (ananas sativus), Elephant Apple (Dillenia indica), Laurel Leaf (ficus mircrocarpa), Artesian Spring Water and Effective Microorganism (lactobacillus casei, rhodopseudomonas palustris, saccharomyces cerevisiae). 

Tackle tough stains without damaging your fabrics or the planet. SuperBee Laundry Bar Soap is the ultimate companion for handwashing delicates or pre-treating stubborn spots before machine washing. Powerful, natural, and completely plastic-free.

Key Features:
• Tough on Stains & Odors: Perfectly formulated to break down stubborn stains and eliminate unpleasant odors.
•  Gentle on Fabrics & Hands: Kind to your hands and delicate fabrics. Ideal for lingerie, baby clothes, and silks.
•  Bonus! Reusable Packaging: Wrapped in our signature Reusable Beeswax Wrap—extra value for your kitchen, zero waste for the earth!
• Versatile Use: Dual-action: Use it for full handwashing or as a pre-treatment bar for laundry.
• Eco-Friendly Choice: Biodegradable, bleach-free, and 100% plastic-free.
•  On-the-Go Stain Solution: Your emergency laundry savior! Compact enough to carry in your travel kit for instant stain removal or for washing small items like delicates and socks in your hotel room.

Make your laundry routine plastic-free and eco-friendly with the SuperBee Eco Laundry Kit. This complete set includes the innovative Hexawash Laundry Detergent Replacement, a 3-pack of Wool Dryer Balls, and five reusable organic cotton Mesh Bags. Together they replace conventional detergent, dryer sheets and plastic laundry bags, helping you save money and reduce waste.

- Hexawash uses magnesium instead of harsh chemicals to deeply clean your clothes and lasts for over 300 washes. 
- The Wool Dryer Balls, made from unbleached New Zealand sheep’s wool, shorten drying time by up to 30%, reduce creases and save energy. 
- The Mesh Bags protect your delicates or can be used as lightweight travel laundry bags.

All SuperBee laundry products are handmade using certified organic materials and natural ingredients, designed to replace single-use plastics and harsh chemicals in your home. Durable, biodegradable and ethically produced in Northern Thailand, they’re practical, effective and planet-friendly — making it easy for you to live a low-waste lifestyle while caring for your clothes and the environment.

Crafted from pure 100% coconut oil, our Heavy Duty Liquid Soap is the ultimate cleaning solution for tackling the toughest tasks. Known for its exceptional cleaning power, coconut oil soap produces a rich, foamy lather that penetrates and lifts stubborn grease, grime, and dirt, making it an excellent choice for both household and industrial cleaning. Whether you're scrubbing down kitchen surfaces, washing dishes, or cleaning outdoor equipment, this soap delivers impressive results, leaving surfaces spotless and refreshed.

Why It's Effective:
This soap's strength lies in the unique properties of coconut oil. Coconut oil is naturally high in lauric acid, which gives the soap its powerful cleansing ability. Unlike other soaps that might leave a residue or struggle with heavy grease, this liquid soap effectively emulsifies oils and dirt, allowing them to be rinsed away easily. However, due to its potent cleaning action, it's not recommended for use on the skin, as it can be too drying, stripping away natural oils that are essential for skin health.

Environmentally Friendly:
Choosing our Heavy Duty Liquid Soap means choosing an eco-friendly alternative to harsh chemical cleaners. Free from synthetic detergents, fragrances, and preservatives, this soap is biodegradable, meaning it breaks down naturally without harming the environment. It’s a conscious choice for those looking to reduce their ecological impact while maintaining a clean and healthy home.


Gentle Liquid Soap
Our Gentle Liquid Soap is a versatile and gentle cleaner, expertly crafted with a nourishing blend of coconut, olive pomace, and palm oils. Infused with the protective THIEVES blend—a powerful mix of essential oils known for their purifying properties—this soap is designed for more than just your everyday cleaning. Whether you’re tidying up the kitchen, refreshing pet areas, or tackling other household tasks, this mild yet effective formula delivers a thorough clean while being kind to surfaces and materials.

Why It’s the Perfect All-Purpose Cleaner:
This soap’s unique formulation allows it to be both tough on dirt and gentle on the environment. The rich lather effortlessly lifts grime and stains, while the moisturizing oils help preserve the integrity of the surfaces you clean. The THIEVES blend not only enhances the soap's cleaning power but also leaves a subtle, fresh scent that lingers without overpowering.

More Than 18 Uses:

While originally formulated for everyday cleaning, our Gentle Liquid Soap is incredibly versatile, with over 18 potential uses around the home. From washing dishes to cleaning pet areas and even serving as a pet soap, this all-purpose soap adapts to your needs, providing a gentle yet thorough clean wherever it's applied.

Natural Laundry Detergent

Natural Laundry Soap

Natural Coconut Soap Block – Kitchen, Laundry & All-Purpose Cleaning

Hexawash – Organic Laundry Detergent Substitute over 300 loads

Probiotic Laundry Liquid

Laundry Bar - Tough on Stains, Kind to Earth

Eco Laundry Kit Over 300 loads

Plant-Based Cleaning Liquid Soap

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